C4H63 Customer Data Platform Implementation
Course details
— ID: C4H63_EN_Col2511
• Code: C4H63
• Language: English
• Version: 2511
• Solution release: SAP CUSTOMER DATA PLATFORM 1.0
• Training method: self-study
Description
Software: SAP Customer Data Platform
Course Content
* Getting Started with CDP
* Discovering the SAP Customer Data Platform Console
* Defining a Customer Schema
* Creating Processing Purpose
* Applying Identity Resolution
* Implementing Data Ingestion
* Applying Activity Indicators and Segments
* Creating Outbound Applications and Downstream
* Creating and configuring Journeys, CX flows, and Audiences
* Discovering the Admin, Security, and Monitoring Functionalities
* Using REST API´s with SAP Customer Data Platform (APIs)
* Implementing Customer Data Platform for B2B
* Hands-on Exercises
* Getting Started with CDP
* Discovering the SAP Customer Data Platform Console
* Defining a Customer Schema
* Creating Processing Purpose
* Applying Identity Resolution
* Implementing Data Ingestion
* Applying Activity Indicators and Segmentss
* Creating Outbound Applications and Downstream
* Creating and configuring Journeys, CX flows, and Audiences
* Discovering the Admin, Security, and Monitoring Functionalities
* Using REST API´s with SAP Customer Data Platform (APIs)
* Implementing Customer Data Platform for B2B
* Hands-on Exercises
Course Goals
* Discuss the product capabilities and features of the Customer Data
* Navigate the console and describe its functionalities
* Navigate the Admin console and describe its functionalities
* Identify the structure of a Customer Schema concept to create a new schema and interpret merging rules
* Structure data and define how to link groups
* Identify and outline privacy and trust mechanisms to ingest and downstream data
* Explain the two views offered by SAP Customer Data Platform based on the confidence in the accuracy of the data
* Explain the many ways to setup applications to ingest customer data
* Classify your customer data by applying different criteria based on attributes, behaviors or activities
* Connect SAP Customer Data Platform into destination systems to downstream customer data
* Explain how SAP Customer Data Platform uses Audiences, CX Flows, and Journeys to group customers and personalize experiences
* Describe the B2B capabilities using Customer Data Platform Groups and Relationships.
About the course
The course includes a manual in full color and high quality in PDF format.
Disclaimer
SAP, other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Our Company is not affiliated to SAP SE or any of its affiliated companies including but not limited to: Sybase, Business Objects, Hybris, Ariba and SuccessFactors. All other names, brands, logos, etc. are registered trade or service marks of their respective owners.
